OSGAccountServer/docs/ANALYTICS_METRICS_DICTIONARY.md

# OSGKeyboard product analytics metrics dictionary

This document is the canonical definition of product metrics. All dates and
cohorts use UTC calendar boundaries. Counts are based on distinct accounts when
an installation is linked, otherwise on the pseudonymous installation.

## North-star metric

### Weekly AI active users (WAIU)

The number of distinct users that successfully complete at least one AI feature
during a UTC calendar week.

- Managed AI and ASR use server-settled `credit_usage_records`.
- Local and BYOK use accepted `AI_FEATURE_SUCCEEDED` client events.
- Managed client success events provide feature breakdowns but are not added to
  the server-settled total, preventing double counting.
- Week-over-week growth is `(current WAIU - previous WAIU) / previous WAIU`.
  A missing previous population is reported without a percentage.

## Growth and activation

### New installations

Distinct installations whose first accepted `FIRST_OPEN` event occurred in the
selected period. Acquisition channel is fixed by the first non-`UNKNOWN`
channel observed for the installation.

Allowed channels:

- `APP_STORE_ORGANIC`
- `REFERRAL`
- `SOCIAL_CONTENT`
- `UNKNOWN`

### New accounts

Accounts whose `accounts.created_at` falls in the selected period.

### 24-hour AI activation rate

The percentage of new installations that successfully complete any AI feature
within 24 hours of their first open. The numerator uses the same value-event
rules as WAIU.

### Time to first value

Elapsed time from `FIRST_OPEN` to the first successful AI feature. The dashboard
reports the median in minutes. Users without a successful AI feature are not
included in the median and remain visible in the activation denominator.

## Activity

### AI DAU, WAU and MAU

Distinct value-active users in the last 1, 7 and 30 UTC days ending at the
report's `until` timestamp.

### DAU/MAU stickiness

`AI DAU / AI MAU`. The value is null when MAU is zero.

### Successful AI requests

The sum of settled managed requests and successful local/BYOK client events.
Managed client success events are excluded from this total.

### Successful AI requests per active user

`successful AI requests / distinct value-active users` for the selected period.

## Retention

The cohort date is the UTC date of a user's first successful AI feature.
Retention is value retention, not application-open retention.

- `D1`: active on cohort date + 1 day.
- `D7`: active on cohort date + 7 days.
- `D30`: active on cohort date + 30 days.

Each retention rate uses the original cohort size as denominator. A day that has
not fully elapsed at the report's `until` timestamp is returned as unavailable,
not zero. Channel and first-feature breakdowns are optional dimensions and must
not alter the base cohort definition.

## AI feature usage

Allowed feature types:

- `TRANSCRIPTION`
- `POLISH`
- `AI_ASSISTANT`
- `AGENT`
- `HOTWORD`
- `OTHER`

Allowed execution modes:

- `MANAGED`
- `LOCAL`
- `BYOK`

Feature distributions use accepted client events because server billing only
distinguishes `ASR` and `LLM`. Server-settled aggregates remain authoritative
for managed totals, credits, token counts and ASR duration.

## Credit consumption

### Daily total credit consumption

The sum of non-negative `credit_usage_records.charged_credits` by UTC date.

### Average daily credits per AI active user

For each UTC date, divide total settled credits by distinct managed AI users,
then average those daily values across days containing at least one active user.

### Median user-day credits

The median of per-account daily settled credits. This is shown beside the mean
to prevent a small number of heavy users from distorting typical consumption.

### Average credits per managed request

`settled credits / settled managed requests`. Local and BYOK events consume no
server credits and are excluded.

## Monetization

### 7-day and 30-day free-to-paid conversion

The percentage of newly registered accounts with a first credited StoreKit
purchase no later than 7 or 30 days after registration. Cohorts whose conversion
window has not elapsed are reported separately from mature cohorts.

### Paying users

Distinct accounts with at least one credited StoreKit purchase in the period.

### Repeat purchase rate

The percentage of paying accounts with at least two credited StoreKit purchases
across their lifetime.

StoreKit transaction count and granted credits are operational proxies. Net
revenue, App Store commission and refunds require App Store financial data and
are outside this service's first version.

## Referral funnel

The ordered growth funnel is:

1. `REFERRAL_SHARED` distinct sharing installations.
2. Invitation opens: accepted `INVITE_OPENED` client events plus anonymous
   first-party invitation page views. Page views are aggregate requests rather
   than distinct people and must be interpreted as a directional funnel signal.
3. Referral-bound accounts.
4. Referral-bound accounts that reach their first value event.
5. Rewarded referral bindings.

Pending and ineligible bindings are parallel status counts, not sequential
funnel steps.

## Experience guardrails

- AI success rate: successful client AI completions divided by starts with a
  terminal success or failure event.
- Managed request failure rate: terminal non-settled `provider_requests` divided
  by terminal managed requests.
- P50/P95 latency: client duration bucket distribution for all modes; exact
  server duration percentiles may be added later.
- Credit-blocked users: distinct installations reporting
  `INSUFFICIENT_CREDITS` during the period.

Guardrails are diagnostic and never count as value-active events.