OSGAccountServer/docs/ANALYTICS_METRICS_DICTIONARY.md

OSGKeyboard product analytics metrics dictionary

This document is the canonical definition of product metrics. All dates and cohorts use UTC calendar boundaries. Counts are based on distinct accounts when an installation is linked, otherwise on the pseudonymous installation.

North-star metric

Weekly AI active users (WAIU)

The number of distinct users that successfully complete at least one AI feature during a UTC calendar week.

• Managed AI and ASR use server-settled credit_usage_records.
• Local and BYOK use accepted AI_FEATURE_SUCCEEDED client events.
• Managed client success events provide feature breakdowns but are not added to the server-settled total, preventing double counting.
• Week-over-week growth is (current WAIU - previous WAIU) / previous WAIU. A missing previous population is reported without a percentage.

Growth and activation

New installations

Distinct installations whose first accepted FIRST_OPEN event occurred in the selected period. Acquisition channel is fixed by the first non-UNKNOWN channel observed for the installation.

Allowed channels:

• APP_STORE_ORGANIC
• REFERRAL
• SOCIAL_CONTENT
• UNKNOWN

New accounts

Accounts whose accounts.created_at falls in the selected period.

24-hour AI activation rate

The percentage of new installations that successfully complete any AI feature within 24 hours of their first open. The numerator uses the same value-event rules as WAIU.

Time to first value

Elapsed time from FIRST_OPEN to the first successful AI feature. The dashboard reports the median in minutes. Users without a successful AI feature are not included in the median and remain visible in the activation denominator.

Activity

AI DAU, WAU and MAU

Distinct value-active users in the last 1, 7 and 30 UTC days ending at the report's until timestamp.

DAU/MAU stickiness

AI DAU / AI MAU. The value is null when MAU is zero.

Successful AI requests

The sum of settled managed requests and successful local/BYOK client events. Managed client success events are excluded from this total.

Successful AI requests per active user

successful AI requests / distinct value-active users for the selected period.

Retention

The cohort date is the UTC date of a user's first successful AI feature. Retention is value retention, not application-open retention.

• D1: active on cohort date + 1 day.
• D7: active on cohort date + 7 days.
• D30: active on cohort date + 30 days.

Each retention rate uses the original cohort size as denominator. A day that has not fully elapsed at the report's until timestamp is returned as unavailable, not zero. Channel and first-feature breakdowns are optional dimensions and must not alter the base cohort definition.

AI feature usage

Allowed feature types:

• TRANSCRIPTION
• POLISH
• AI_ASSISTANT
• AGENT
• HOTWORD
• OTHER

Allowed execution modes:

• MANAGED
• LOCAL
• BYOK

Feature distributions use accepted client events because server billing only distinguishes ASR and LLM. Server-settled aggregates remain authoritative for managed totals, credits, token counts and ASR duration.

Credit consumption

Daily total credit consumption

The sum of non-negative credit_usage_records.charged_credits by UTC date.

Average daily credits per AI active user

For each UTC date, divide total settled credits by distinct managed AI users, then average those daily values across days containing at least one active user.

Median user-day credits

The median of per-account daily settled credits. This is shown beside the mean to prevent a small number of heavy users from distorting typical consumption.

Average credits per managed request

settled credits / settled managed requests. Local and BYOK events consume no server credits and are excluded.

Monetization

7-day and 30-day free-to-paid conversion

The percentage of newly registered accounts with a first credited StoreKit purchase no later than 7 or 30 days after registration. Cohorts whose conversion window has not elapsed are reported separately from mature cohorts.

Paying users

Distinct accounts with at least one credited StoreKit purchase in the period.

Repeat purchase rate

The percentage of paying accounts with at least two credited StoreKit purchases across their lifetime.

StoreKit transaction count and granted credits are operational proxies. Net revenue, App Store commission and refunds require App Store financial data and are outside this service's first version.

Referral funnel

The ordered growth funnel is:

1. REFERRAL_SHARED distinct sharing installations.
2. Invitation opens: accepted INVITE_OPENED client events plus anonymous first-party invitation page views. Page views are aggregate requests rather than distinct people and must be interpreted as a directional funnel signal.
3. Referral-bound accounts.
4. Referral-bound accounts that reach their first value event.
5. Rewarded referral bindings.

Pending and ineligible bindings are parallel status counts, not sequential funnel steps.

Experience guardrails

• AI success rate: successful client AI completions divided by starts with a terminal success or failure event.
• Managed request failure rate: terminal non-settled provider_requests divided by terminal managed requests.
• P50/P95 latency: client duration bucket distribution for all modes; exact server duration percentiles may be added later.
• Credit-blocked users: distinct installations reporting INSUFFICIENT_CREDITS during the period.

Guardrails are diagnostic and never count as value-active events.